How build-to-rent operators can increase yields with Residently

1. Bringing leasing in-house

One of the simplest and most effective ways to cut costs and increase control is by reducing reliance on external agents. Residently’s platform enables operators to bring leasing operations in-house, delivering direct cost savings and greater strategic oversight.

• Cost savings: On average, our partners save £1,000 per lease by managing the leasing process themselves.
• Control over strategy: Operators retain direct control over asset strategy, ensuring leasing decisions align with long-term goals.
• Streamlined processes: From lead management to lease execution, our system integrates every step into one cohesive workflow.

The strategic advantage of bringing leasing in-house: A comprehensive playbook >

Taking control of your asset strategy with Residently > 

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2. Driving operational efficiency

Simplifying operations and eliminating inefficiencies are essential for BTR operators who aim to scale profitably. Residently’s unified platform consolidates tasks, reduces complexity, and enables teams to focus on high-impact activities.

• Fewer systems, more productivity: By reducing the number of systems needed to manage the rental journey, teams save time and minimise errors.
• Enhanced team performance: Staff can focus on value-added tasks like resident engagement and upselling rather than repetitive administrative duties.
• Time saved: Our platform saves over 7 hours of admin and £113 per tenancy, allowing teams to handle more leases without additional resources.

How Residently and
Let Alliance simplify operations to deliver an exceptional resident experience from day one > 

Embracing modern technology: The key to unlocking single-family rental success >

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3. Reducing voids

Property voids are a major drag on profitability, yet much of this downtime is preventable. Residently’s integrated system makes it easier to reduce void periods through better collaboration and proactive communication.

• Collaborative workflow: Teams can work together seamlessly across the entire resident journey—from scheduling viewings to finalising applications—reducing delays.
• Early intent process: By automating communications, our platform captures residents’ end-of-tenancy intentions up to 60 days in advance, improving forecasting and prioritisation.
• Data-driven decisions: Real-time insights allow operators to take proactive steps to fill vacancies quickly.

Maximising owner NOI: How Yield Control reduces voids and increases renewals >

Yield Control > 

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4. Upselling throughout the customer journey

Upselling is a powerful way to enhance both resident satisfaction and revenue. Inspired by the airline industry’s approach to in-the-moment upgrades, Residently’s platform integrates upselling opportunities directly into the rental journey.

• Increased revenue: Operators can offer additional services—such as furnished apartments, smart home upgrades, or tailored maintenance packages—during key touchpoints in the leasing process.
• Seamless integration: These options are presented naturally within the resident application journey, increasing adoption without adding friction.
• Enhanced resident experience: By meeting residents’ needs with personalised offerings, operators can create a premium experience that encourages loyalty.

The science of upselling in the resident journey: Boosting revenue with smart, integrated solutions >

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5. Boosting renewal rates

Resident retention is key to reducing turnover costs and maximising lifetime value. Residently’s tools foster deeper resident engagement, making renewals a natural choice.

• Personalised renewals: With Yield Control, operators can tailor renewal offers based on individual resident data, increasing the likelihood of acceptance.
• Resident Rewards: Our points-based rewards system incentivises positive behaviours, such as on-time rent payments and early notice of move-outs, fostering loyalty.
• Community building: From virtual amenities to curated local experiences, our platform enables operators to create a sense of belonging, directly impacting retention.

Resident retention: The untapped opportunity in property management > 

Renewals need a strategy, not just a process: transforming resident retention with Residently >

Resident Rewards: Bringing a new era of renting with smart technology >

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6: Brand building and community

In today’s market, a strong brand is more than a marketing tool—it’s a competitive advantage. Residently’s system helps BTR operators deliver a consistent, modern experience that reinforces their brand’s promise.

• Automation for consistency: Automating repetitive tasks ensures high-quality, error-free service delivery, maintaining the trust of residents and investors.
• Unified data for better insights: By consolidating data across the resident journey, operators gain actionable insights to continually improve operations and experiences.
• Community engagement: Tools like virtual amenities and local partnerships help operators differentiate their brand while creating meaningful resident interactions.

Building a strong brand in SFR: The What, the Why, the How >

Building communities across your single-family home portfolios >

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Conclusion

Residently empowers operators to achieve higher yields through innovative technology and a resident-centric approach. From in-house leasing and operational efficiency to void reduction, upselling, and retention, our platform tackles every challenge with precision. By modernising the resident journey and streamlining operations, Residently delivers the tools operators need to thrive in a competitive market.

Ready to transform your rental operations and increase your yields? Let’s talk.

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