We’re excited to announce that we’ve been named a Finalist in the British Data Awards 2025, with headline partner Data Literacy Academy.
The British Data Awards is an annual quest to discover and celebrate the UK’s data success stories. Organisations taking part this year range from FTSE 100 heavyweights, public sector innovators, technology unicorns, fast-growing scale-ups, critical Not-For-Profits, and everything in between.
A record 448 entries were received for the fifth edition of the British Data Awards which means that competition to be named a Finalist proved to be exceptionally strong, so we’re especially pleased to be announced as a Finalist.
Jason Johnson, Co-Founder of Predatech and British Data Awards judge said: “Judging so many excellent entries really is a huge challenge but also an enormous privilege. Every organisation named a Finalist this year should be exceptionally proud of this achievement. By sharing your data success stories with us, you’re also helping to showcase the strength and vibrancy of the UK’s data ecosystem, and I can’t wait to celebrate your achievements on the 14th of May.”
Yield Control is an innovative solution that revolutionises the end-of-tenancy and renewal process through automation, AI, and data-driven insights.
Historically, managing lease renewals and rent adjustments has been labour-intensive and subjective. Yield Control replaces outdated, manual workflows with a sophisticated suite of automations, ensuring efficiency and compliance while keeping the resident experience in mind. The system automatically collects and consolidates property and tenancy data—including room count, amenities, maintenance history, and resident feedback—into a single, accessible view. It also integrates external market insights from platforms like Rightmove, Zoopla, and PropertyData.co.uk to provide accurate pricing recommendations. All this information is then used to create fair and personalised renewal offers that make residents feel they’re wanted, not just numbers.
Early intent:
By proactively engaging residents, Yield Control gathers early renewal intent from 68% of residents more than 30 days before their notice period. This advance notice enables property managers to prioritise efforts to reduce void periods and optimise revenue, streamlining a process that traditionally relies on last-minute negotiations. It also benefits residents, giving them more time to think and explore the market without the stress of an impending end date.
Fair pricing:
Rents in the UK are becoming increasingly unaffordable due to inefficiencies, opaque processes, and bad actors. Yield Control leverages two AI models to refine pricing and ensure renters receive a fair and objective rent increase.
Market analysis AI: Gathers first- and third-party data, analysing local trends, competitor pricing, and demand metrics to establish a fair market rate.
Appraisal review AI: Cross-references market analysis data with property condition, resident feedback, and strategic asset objectives to validate rent recommendations.
This dual-layer AI approach justifies rental price adjustments, minimising the risk of Section 13 disputes while keeping pricing competitive and equitable.
Enhanced resident experience:
The platform analyses historical communication, feedback, and maintenance records to understand resident sentiment, ensuring that renewal offers are market-aligned and considerate of the resident's experience. We then use generative AI to craft personalised renewal offers tailored to each resident's situation. Traditionally, this process involved bulk-sending impersonal renewal offers in quasi-legal language, basically saying, “Take it or leave it.” Our approach puts residents first and treats them like people.
Then, if the resident wants to vacate the property, we’re aligning the incentives between residents and owners to minimise the impact of void periods. We’ve offered residents cash vouchers and free end-of-tenancy cleaning in exchange for property reviews, allowing viewings before the property becomes empty and resident referrals. This helps minimise the impact of void periods for the owners and also gives something back to the residents.
Yield Control is an innovation that ensures compliance and drives better financial and operational outcomes for owners and managers, all while enhancing the resident experience.
We’re still in BETA with select partners, but the start is promising.
~£3k saved in void costs compared to portfolio avg.
£350 saved in viewings, listings and leads management
The outgoing resident £200 richer; the incoming resident signed, sealed and delivered with 35 days to spare.
